CITYHOUSE: A Steady Journey – building the Foundations for the Family Estate Management in Vietnam

Throughout the 2010s, as the rhythm of urban life shifted constantly, CITYHOUSE quietly observed, learned, and adjusted each step to better adapt and serve.

In the early days, two keywords guided our operations: comfort and convenience.
Our serviced apartments were fully equipped with everything necessary—just bring your suitcase and move in.
Our services were designed as all-in-one packages to save guests time and help them avoid hassles during their stay.

However, by the end of the decade, those values had become expected.
Modern life demands more—not just a place to stay, but a living space with depth, meaningful utilities, and a sense of connection. CITYHOUSE made a deliberate, decisive move: to expand our service ecosystem and elevate the living experience, gradually approaching a higher concept—Living Estate Management—a new beginning in our transformation into a Family Estate Management firm.

In 2020–2021, when the market was shaken by the pandemic and the serviced apartment model reached saturation, CITYHOUSE was also impacted.
But instead of merely reacting, we returned to our core philosophy:

1. Commitment to quality – Not chasing the crowd

While the market rushed into price wars and many providers reduced service quality or cut costs, CITYHOUSE chose a different path: slow but steady.
We maintained our service standards while optimizing operations with a long-term mindset, refusing to sacrifice core values for short-term gains. This core value system has been our compass through uncertainty.

2. A spirit of constant improvement

We do not aim for perfection, but we aim to be better than yesterday.
From optimizing our business model, integrating technology, building a loyal tenant community, to constantly updating our lifestyle offerings—these are small but consistent steps that make a big difference.

3. Long-term vision – Not just a place to stay, but a legacy

Crises are the time to re-define purpose.
For CITYHOUSE, serving tenants was just the beginning.
Our deeper vision is to become a trusted Estate Management Partner—helping property owners, investors, and families preserve, elevate, and pass on their real estate assets in the most sustainable and effective way.
It is this belief that allowed us not only to survive the pandemic, but to unlock new growth opportunities after it.

We didn’t choose to move fast—we chose to go far.
And that’s what helped CITYHOUSE maintain structure, team morale, and trust—even at the eye of the storm.

The "Three Pillars" That Kept Us Steady in the Storm

In the most difficult months, there were three sources of strength that not only kept CITYHOUSE afloat but also taught us invaluable lessons for the next stage of growth:

1. Our Investors – Trusted Companions

Without the steadfast and flexible support from our investors, CITYHOUSE would not have come this far.
During the covid pandemic, they were more than business partners—they were our anchor.
Willing to share risks, adjust rental terms, and work together on solutions.
That trust is an invisible but invaluable asset.

2. Our Team – The Core of Everything

Every CITYHOUSE employee—from front desk to operations—carried a quiet but powerful sense of responsibility.
Despite personal anxieties, pandemic stress, or days with no guests, they remained committed and professional.
We’re fortunate to have a team that puts service values and customer trust above all.
From management to frontline staff, there is a shared conviction: do our job well, every day.

3. Our Customers – Trust is the Greatest Motivation

Few know this: it was encouraging messages from old tenants or the return of loyal guests during the pandemic that lifted our spirits.
Their understanding, cooperation, and continued trust—whether in complying with safety measures or simply choosing us again—was something we deeply value.
In times of crisis, customer trust is the most precious capital.

Today, when we reflect on the past decade, we don’t pride ourselves on being the biggest or the most famous.
But we can say with confidence: we are one of the few who remained true to our core values and dared to envision a long-term future for real estate—not just as property, but as a legacy to be protected, enhanced, and passed on.

CITYHOUSE – Quietly doing good work every day
To help our investors protect what matters most: Time, Assets, and Trust.